28 October 2010

Mark Dery’s Culture Jamming

1. I found the section about "Media Hoaxing" quite alarming. The culture jammer would act as a professional in a field and fool the media into believing whatever outlandish claims he would make, and they would take his word for it. It's also a commentary not only on the media, but that people are so easily persuaded and influenced. All of the culture jamming techniques Dery mentions are still relevant and used today, like the "Billboard Banditry," "Audio Agitprop" (where people are still challenging copyright law by most recently posting free downloadable books on the internet), and "Sniping and Subvertising."

2. Symbols seem to have like an objective meaning but also more abstract, symbolic meanings. Marilyn Monroe for example is a symbol for sexiness and femininity. According to Dery, culture jammers use semiotics to make explicit the implicit. I think they would do this by exploiting some kind of advertisement that were suggestive in some way.

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